TA Scan, a division of Anju Software, needed to break free from their parent company's crowded, multi-division website. As a sophisticated Clinical talent acquisition scanning tool, TA Scan was getting buried in the noise, making it nearly impossible for prospects to understand the product's value or take action. With a strategic pivot from B2B-only to include B2C and freemium offerings on the horizon, Standard templates and quick fixes weren't going to cut it. A dedicated site that could actually convert visitors and grow with them. No templates, no shortcuts, just a custom build that gets the job done. Scope & Structure: 28+ custom pages including homepage, solutions, features, use cases, pricing (B2B/B2C models), demo booking, contact, login portal, and a comprehensive blog/resources section Strategic architecture designed to highlight core features and keywords for SEO while supporting their freemium model Flexible framework built to accommodate ongoing branding work and future section additions without requiring a rebuild